Market Your Business

Authority White Papers | White Paper Writer

The quality of your white paper reflects the quality of your business.

If you are not prepared to invest in your authoritative statement to the World, it shows.

This is your opportunity to command respect gain the trust of the clients who matter to you. If you regard your white paper as just another piece of content or simply another sales brochure, that will be detected by the reader you are trying to impress. Sloppy writing, poor grammar or claims not supported by hard facts and meticulous research cannot be hidden behind a glossy cover and a slick marketing slogan.

There are many vehicles for advertising your products and services, and a time and a place for smart taglines and feel-good marketing. However, the white paper is neither the time nor the place!

This is the platform on which you present the evidence and the cold, reasoned argument for the service you provide. Any statement made on white papers should be under-pinned by fact and direct references. The language is formal, logical and detached. Remember, your reader probably has a handful of white papers obtained from your competitors and will quickly be able to assess whether your tone, facts and figures meet the expectations required by the industry. If your white paper falls short of those industry standards, you are giving your client a strong reason to dismiss the content immediately.

That may sound harsh, and you may protest that it’s the quality of the service that counts, not the presentation. That’s true, but remember that first impressions are lasting impressions and, with only a few minutes to scan each paper, most buyers and CEO’s have no alternative but to literally ‘judge the book by its cover’.

Imagine you submitted your resume on a couple of hastily-typed sides of A4, without addressing the requirements of the job description and without proof-reading the text. With so many other resumes in front of them, you are simply handing the recruiter the chance to eliminate your application instantly.

White papers should not be regarded as disposable business-to-business copy. They should form the basis of your company presentation and the solid foundation on which all of your other b2b marketing is based. If you invest in a good white paper writer, you should have a high-quality document that will show how seriously you take your craft and how much you respect your potential customers.

This will be your shop window for years. Get it right first time.

How to hire a white paper copywriter

First and foremost, a good white paper writer will be knowledgeable about the purpose of a white paper and the expectations of the industry. They will know that a white paper must present one solution to one problem to one audience. If they try to answer more than one question or endeavor to appeal to everyone from sales representatives to technical staff, the message will be compromised and diluted.

They will also be aware of the fact that white papers require extensive research and background reading. Make sure you hire a writer who includes their reading time in the quote. Avoid anyone who simply charges an hourly rate for the writing. If they do research at all, they will do it half-heartedly with the reluctance that comes from knowing they aren’t being paid for it!

Don’t be tempted to save money by just hiring a writer or going with the copywriter who writes your sales copy. Any attempt to promote your business or your services will kill the effect of the white paper writing stone dead. It is acceptable to insert a call to action in the conclusion and to add your branding and website details on the header or footer, but, apart from that, a b2b copywriter should know the tone and detached gravitas required for the writing.

Remember what you are paying for:

1.       Experience: In depth understanding of the aims and standards of a white paper

2.       Excellent command of formal written English. Ask to see samples of similar work.

3.       Ability to support any claims with clearly-indexed references

4.       Attention to detail

5.       Commitment to getting it right –and willingness to re-draft if necessary

 

Expat Lifestyle

Expat Living | How to Retire Early

How to Find Your Place in the Sun- sooner than you think!

How to fund early retirement abroad

How to fund early retirement abroad

When you’re driving to work through the drizzle on a gloomy Monday morning, the urge to just hand in your notice and find out how to retire early can be overwhelming. The target of expat living in the sunshine is so enticing -yet as far away as ever. How frustrating!

Then reality sets in and, once again, you go over those never-ending calculations of how many more months or years you have to suffer before you can afford to leave your job and get started with your dream of expat living in the sunshine.

So you have traded the dream for what you believe to be the sensible approach, grit your teeth and head into that job you can’t wait to leave and keep your nose to the grindstone to keep squirreling away some more savings to fund your retirement lifestyle.  But it doesn’t need to be like that!

 

Unless you have been hiding under a stone for the last 15 to 20 years, you can’t fail to have noticed the impact of the Internet on the jobs market.

You may have interpreted that phenomenon as negative -and hold the belief that it’s impossible for you to find work in your dream destination because jobs a re hard to come by and economic recession has hit local employment -so what chance do you have if you don’t speak the language -and you’re over a certain age. Let me tell you, the Internet has introduced the most incredible field of opportunity for anyone wishing to take early retirement and set up their own business in the sun. Work is no longer restricted by geographical location, and your age is completely irrelevant.

There has never been so many possibilities for expats to set up their dream business in any location they choose. Add to that the fact that so many are slow to take advantages of the changes and a thirsty market for information online, and it’s patently obvious that working for yourself is the way to go. Language is no longer a hurdle -you can market internationally, safe in the knowledge that English is by far the dominant language on the Web.

In addition, it’s not necessary to look for what work is available for expats, such as trawling the Expat Jobs in the newspapers, such as The Telegraph.

The biggest advantage is that you no longer need to be tied to a job you hate or simply tolerate to make money. You are free to start building your online business immediately -start now, get visitors within the month -and -voila!- have laptop, can travel!

There’s no longer any conflict of expat living versus slogging away hard in the rain! It’s not a choice of either/or. You are free to have both the expat lifestyle and your own flexible business model to suit your plans. If you are looking for a way to get started, don’t worry-it doesn’t take years! In fact you can start your path today and find out exactly how to retire early abroad by downloading the free Expat Income Blueprint and have your passion-centred business up and running, with real customers looking for you in a matter of weeks.

How to retire early and fund your expat lifestyle abroad

How to retire early and fund your expat lifestyle abroad

So what’s your excuse? Staying stuck in the rain is actually no longer the sensible or realistic option. Your new expat lifestyle is waiting for you, and retiring early is not the only option. It’s time to take your life by the horns and start creating work you really love that fits exactly with your ideal of expat living anywhere in the world.

Uncategorized

Find Your Dream Job

Are You in a Job You HATE?

Even if your work is well-paid and you are really good at what you do, when you spend Monday to Friday watching the clock and waiting for the weekend it’s a sure sign you are not following the career you were born to do!

You may tell yourself that the position is secure, convenient, prestigious or whatever, but every moment you deny your passion and your true purpose in life, you are destroying yourself.

If you are living in dread of Monday morning, you owe it to yourself – and your friends and family- to stop making excuses to stay stuck. Your ego is pretty clever at avoiding change, and it will convince you to follow the easy route of least effort-i.e. staying where you are.

Your ego might tell you that it’s too late – you are committed to this route and it would take too much effort to build up another career from scratch. This is a lie because you would build up a career many times faster doing something that you are truly passionate about – and when you love what you do it’s not really work anymore! Remember, too, that building a business based on your talents, interests and passions is a strategy to support you for the rest of your life.

Or your ego might say that you have to stay put to keep up with your mortgage repayments or to guarantee the best pension return. This is a high-risk strategy and it is never prudent to put your faith in an investment to support you. You hear so many reports of company pensions disappearing, rule changes for when you can claim your pension and interest rates plummeting so that the return forecast drops so far and makes the pension virtually worthless. Then you have to go out and look for work -any work! -in your sixties or seventies!

Whether you are 30, 40, 50 or 60 years old, life is too precious to waste waiting for retirement. Is hanging around waiting to die the best example to set for your children or grandchildren? Is that your gift to them?

Wake up to the realization that you are wishing your life away and losing out on the career of your dreams – which you have the ability to launch and step into, so that you start looking forward to Mondays again!

I Hate My Job -so does Everyone!

Let go of the false assumption that everyone hates their job. It is simply not true and thinking like that does not serve you.

Beware of negative energy and de-motivating self-talk. Every time you say “I hate my job.” , even if it is only to yourself, reinforces your pain and, effectively, asks the universe to give you more ‘hating your job’. So change the statement from I hate my job to ‘How can I get out of this job and into my dream career?

The smart approach is to discover the fact that your thoughts create your reality (if you don’t believe me, read Pam Grout’s book “e squared”; it’s available on Amazon.)

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When you are empowered with this knowledge, the next logical step is to design to work and career you want – your dream job!